JULY DISPATCH 2024
JENESØN BRUKTE KLÆR
DISPATCH | JULY 2024
We’re a registered business!
Jeneson Brand Limited is now a registered business after a successful first year. We are currently in a buying phase getting ready for a full restock for the AW24/25 season.
NORSE HISTORY | SCOTTISH LANDSCAPE
Two worlds that were once connected by the ancient boreal forests, a land bridge of Caledonian pine now known as the North Sea that separates the Highlands and Scandinavia. Our landscape echos nordic fjordland with craggy westcoast mountains and 600 islands encompassing our northern mainland.
Doggerland : The Europe That Was | National Geographic
The historical connections between Scotland and Scandinavia haven’t been completely lost. Our northern most outposts of the Orkney and Shetland Isles embody the norse philosophies into their culture, identifying with the DNA that stems back hundreds of years.
Small clusters of heathery moorland leading out into the Atlantic Ocean became the settled land for many Vikings, Danes and Norwegians in the early 9th century. Western Scandinavia is a concept that identifies the people of the Northern isles with their ancestors, one we wish to bring forth to the mainland unleash Nordic philosophies into our outdoor culture.
ADVENTURE AWAITS
East over the North Sea lies 385,000 square kilometres of vast boreal forest, craggy mountains, fjords and beaches left widely untapped. Find your own adventure.
Images from Norrona.com and ScandinvainStandard.com
LOFOTEN | SENJA | SVALBARD | OSLO | BERGEN | JOTUNHEIM
NORWAY | HOW TO GET THERE
North | Edinburgh — Olso
Midland | Manchester — Olso
South | London Gatwick — Bergen
Image taken by Jeneson Brand Limited at Norrøna House, Oslo.
RARE NEW STOCK | LUNDHAGS
We have a new, unused pair of Lundhags Park boots in mens 43 / 9 just in. These come boxed, with a proof of purchase.
Images from Lundhags.com
Lundhags are renowned for making some of the best boots in the world and are trusted by outdoorsmen and are the brand of choice for Norway telemark training.
Purchased from Sweden these would incur VAT bringing the final imported price to around £220.
As a nod to our dispatch subscribers we are offering these on a first come first served at £175. Please email amber@jeneson.studio to reserve, only one pair available!
“I want to talk about boots, not just any boots; shell boots”
LOOKING FOR ADVENTURERS !
We are currently looking for creative, inspirational figures who can think laterally to associate with the Jenesøn brand. The studio also produces photo and video content and marketing packages, creating a wide array of media from printed copy to hand drawn designs.
The combination of a clothing flow package, plus the opportunity for industry standard content as well as strong connections within the industry will allow you to grow your career as our business expands.
WE ARE LOOKING FOR (not limited to)
Remote adventurers
Climbers
Adventure motorcyclists
Survival experts
Backcountry skiers
Overland 4x4 drivers
Downhill MTB riders
And anything else that isn’t boring and is legal!
This would be an early registration with us, to build a community of adventure-led individuals to carry the face of our business and bring the Scandinavian brands into the UK.
If you are interested or know anyone who would be, get in touch through amber@jeneson.studio
We really appreciate the support. Please share our blog and pass on the adventure spirit to any potential readers and direct them to the sign up link for exclusive monthly dispatches. We will only ever do one dispatch per month, and no annoying promotional emails.
Keep adventuring and enjoy the summer.
Amber Jeneson