APRIL DISPATCH 2024

17 Jun

UPDATE:

We have some very exciting news with an upcoming visit to one of the world’s top outdoor clothing brands to discuss the business.

We can’t say more than this at this time but this is potentially going to be something great, especially as we’ve only been live for four months and are still in the early stages of growth. We will continue to update through our social media and the upcoming May dispatch.

FEATURED PRODUCT

**NORRØNA SVALBARD HEAVY DUTY TROUSERS PHANTOM CAVIAR (M)**
These technical trousers are made to be the most durable and protective outdoor trouser from the brand’s collection (now part of the Femund collection with updated designs). Designed for general outdoor activities and dry weather alpine adventures.

BRAND FOCUS

Since 1929, Norwegian brand Norrøna have pioneered durable, reliable outdoor clothing for Norway’s challenging terrain.

An almost 100 year history, from creating the tunnel tent to being the first brand to use Gore-Tex in Europe, the brand began their life selling cotton clothing and rucksacks for the Scandinavian terrain.

A four generation family run business, now with a new purpose build HQ and concept store in Oslo, the brand is synonymous with the outdoors for Norwegians.

Norrøna have constantly worked with leading mountaineers, skiiers, and mountain bikers to maintain the functionality and quality of their clothing and equipment. We feel that the brand is perfect for the north of Scotland, with colder winters and snow cover in many areas, and a wealth of mountain biking during warmer months. We’ll be working to bring their clothing to a wider audience to encourage more new sales as their brand exposure grows.

I visited the Oslo HQ during my last trip to see my Norwegian family, it comprises a climbing wall, events room, cafe and restaurant, storm testing lab, repair stations, as well as a fully stocked shop with an exclusive used clothing section.

GET INVOLVED

We are currently looking for creative, inspirational figures who can think laterally to associate with the Jenesøn brand. The studio also produces photo and video content and marketing packages, creating a wide array of media from printed copy to hand drawn designs.

The combination of a clothing flow package, plus the opportunity for industry standard content as well as strong connections within the industry will allow you to grow your career as our business expands.

WE ARE LOOKING FOR (not limited to)

Remote adventurers
Climbers
Adventure motorcyclists
Survival experts
Backcountry skiers
Overland 4x4 drivers
Downhill MTB riders
And anything else that isn’t boring and is legal!

This would be an early registration with us, to build a community of adventure-led individuals to carry the face of our business and bring the Scandinavian brands into the UK.

If you are interested or know anyone who would be, get in touch through amber@jeneson.studio

We really appreciate the support. Please forward this on to any potential readers and direct them to the sign up link at the top of this email. We will only ever do one dispatch per month, and no annoying promotional emails.

Keep adventuring.

Amber Jeneson

Brukte Klær